Vitex Nutrition is committed to helping people attain good health and to maintain good health throughout their lifetime. There are many factors in achieving the goal of good health; these include nutritious food, pure water, fresh clean air, adequate exercise, adequate and restful sleep, a stimulating work environment and a happy home life.
One must also be aware of the health robbing substances and activities such as smoking, excessive drinking, use of narcotics, sedentary lifestyle, excessive stress in the work and home environments, poor diet and exposure to pollution and toxic heavy metals and chemicals in the environment.
Good health can be summed up in the popular phrase: “Accentuate the Positive and Eliminate the Negative”. If we apply this simple, yet profound wisdom we will live long and healthy lives.
Vitex is focused mainly on the diet aspect of good health. While we realize that diet alone is not enough to guarantee lifelong good health, we also know that optimun health is not possible if the diet is lacking in essential nutrients.
The goal of Vitex is threefold:
1. To educate consumers about essential nutrients and high quality sources of these products;
2. To correlate biochemical and medical facts where research and clinical practice has
3. To dispel myths wherever necessary: Even though foods and nutritional supplements form one of the essential factors for optimal and vibrant health, cynicism about the value of supplements persists within a large sector of the public. This cynicism results from simple ignorance of the facts, as well as from erroneous information and/or misleading claims regarding the use of nutritional supplements. Often, misinformation begins as an anecdotal report. Misinformed individuals may embellish this report and pass the embellished version on to nutritionally untrained friends and professionals as “fact”. Pretty soon, this “fact” has become folklore, embedded in custom through the grape vine, even if the initial report was completely wrong. It takes research and years of educational effort to re-establish the truth.
People at all levels of our society — eager novices, self-proclaimed experts, manufactures, retail
sales personnel, doctors and patients, take part in creating the credibility problem that results from disseminating misinformation. Some act with good intentions, but without accurate information, some simply repeat without thinking whatever they hear – and some systematically misinform for the sake of short-term gain.
It is vital to the well-being both of individuals concerned with their health and in the industry that supplies these individuals with the tools to do so, that we maintain factual representation of the benefits of nutritional supplements.